Founder’s Message

I created FORMA because I saw what was missing in the luxury design world. The most talented designers, builders, and architects were creating stunning spaces, but there wasn’t a place designed for them, a place that reflected their level of taste, creativity, and professionalism. FORMA was built to fill that gap. It’s not another networking group. It’s an exclusive community and resource designed to connect the top professionals in our industry through immersive events, shared experiences, and access to The Luxury Tree House, a venue that blends culinary artistry, design, and hospitality in one unforgettable setting. FORMA gives you the space to connect with like-minded peers, host experiences that make your clients feel special, and align your brand with the finest names in the industry.

Chef Robbie Rensel Founder, FORMA Creator of The Luxury Tree House

About FORMA

FORMA is an invitation-only community for designers, builders, and architects working at the highest level of luxury residential design. It exists to: Offer an exclusive venue for professional connection, collaboration, and celebration. Provide access to The Luxury Tree House as a turnkey resource for private client experiences. Strengthen relationships with brands, peers, and clients through curated events that match the sophistication of your work. FORMA connects the best in the business, not for competition, but for collaboration.

The Luxury Tree House Home of FORMA

The Luxury Tree House is a living, working showcase, part culinary venue, part design stage, and entirely immersive. Everything in the space functions: the appliances, cabinetry, lighting, surfaces, and dining collections. It’s where craftsmanship and creativity meet hospitality. Capabilities Public Cooking Classes & Culinary Experiences Private Dinners & Wine Tastings Iron Chef-Style Team Building Chef’s Table Events Corporate & Brand Activations Client Presentation Space & Meeting Rooms Members can use TLTH as an extension of their brand — hosting private dinners, design unveilings, and events that impress clients and elevate their presence

Partner Brands

Monogram Appliances, Lutron, Ketra, Control4, Executive and Tedd Wood Cabinetry, Moderno Porcelain Works, Emser Tile, Sherwin-Williams, Bernardaud China, Christofle Flatware, Anichini Linens, Demeyere Cookware, Bob Kramer Knives, Zwilling Cooking, Persephaure Hand Blown Wine Glasses, Epicurean Cutting Boards, John Boos Block

Why FORMA Exists

Because exceptional professionals deserve exceptional experiences. FORMA was created for those who have already achieved success, who don’t need another showroom or sales meeting, but rather a place that reflects their level. It’s where design leaders can: Connect with peers and trusted brands. Host clients in an environment that aligns with their standards. Experience the latest in kitchen, dining, and home innovation. Enjoy world-class hospitality among others who operate at their caliber.

Member Benefits

-Invitation-only access to exclusive FORMA events hosted at The Luxury Tree House.

-Opportunities to host private client experiences with full culinary support.

-$1,500 TLTH Event Credit to apply toward a client experience or private dinner.

Access & Hospitality

-Inclusion in the FORMA Trade Directory, a vetted, members-only resource of top designers, builders, and architects.

-Private, non-public, and available only within the FORMA community to encourage authentic connection and collaboration.

Private FORMA Directory

-Members earn a 10% value-based credit on all eligible housewares purchases referred through The Luxury Tree House.

-Credits are redeemable for TLTH events, retail, or gifting. No commissions, no payouts, just a value reward that keeps benefits inside the FORMA ecosystem.

-Credits are issued when the client’s order is paid and are tracked through your member profile.

Value Based Credit Program

Maintain the standards of excellence that define the FORMA community.

-Use The Luxury Tree House and FORMA events as an extension of your brand.

-Engage in collaborative opportunities and networking with other members.

-Support and specify partner brands when aligned with client needs.

Expectations

-Discounts on cabinetry through Executive Cabinetry and participating partners.

-Trade-exclusive opportunities to preview new product launches and brand collaborations.

Preferred Partner Pricing

-Access to invite-only events designed for high-caliber professionals.

-Opportunities to connect with Houston’s leading design, build, and architectural minds.

-Elegant, experience-driven events focused on relationship building and shared inspiration, not sales.

Networking & Community

FORMA was created for those already operating at the highest level — a place where design, craft, and experience come together in an environment worthy of your brand and your clients. It’s about collaboration without competition, events that inspire, and experiences that remind people why they love what they do. Welcome to FORMA. A private community where Houston’s most accomplished designers, builders, and architects gather to connect, collaborate, and experience what luxury truly feels like.